Get In Touch
Bole, Africa Avenue Addis Ababa Ethiopia
Ph: + 251 115 572 002
P.O.Box: 27530/1000 Addis Ababa,Ethiopia
Fax: + 251 115 572 002

Sales Growth

Serving to

This majestic symbol embodies power, courage, and personal drive that motivates customers to achieve and accelerate their business.

Our Visual System.

Our visual system is dynamic, futuristic and forward thinking; creating a brand that feels like part of your life. Our visual identity is not just a logo, it encompass all aspects of the visual elements we use to express the personality and positioning of our brand.

Our logo celebrates the pride tradition of our society in both contemporary and optimistic ways. The reaching or leaping horse in a globe mark represents the clarity and strength of our clear path forward, with confidence and optimism, always looking to the future.

Our reaching and leaping horse in a globe is looking ahead, leads forward and upward. It’s a sign of wisdom, progress, devotion, power, victory, glory, freedom, nobleness, endurance, trust, confidence, heroism, competition, courage, wealth, new beginning and growth. The “8” stripes on the horse also represents the Geda System which our core values are guided by.

We seek to establish ourselves as a

Bank of your
First Choice

We seek to establish ourselves as a “Bank of Your First Choice” To realize this vision, we must shift our mindset from “what we sell” to “why it matters.” This demands that we focus our brand on credibility, and most importantly, relevance. At our bank we strive to:

SERVE the experience of our customers through best quality commercial banking services coupled with convenience, simplicity and transparency.

EMPOWER the missing middle to maximize their benefits and it’s vital for the betterment of society. We uphold corporate citizenship by engaging highly qualified, skilled, motivated and disciplined employees.

INSPIRE people to grow with greater confidence, persistence, endurance and tenacity.

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Building the brand

Keeping the Promise.

Our brand promise is not only a tagline, but rather our inspiration and communicates the value that we offer in the market we operate. Our promise, values and voice support our strategy to deliver superior customer experience. These elements work in sync and define our Bank as a leader in the banking sector.

Our new logo and refreshed look indicate a new beginning with customer centricity approach. Once again evolving our 13-year-old brand, to better meet and serve our existing and potential customers. Our brand is crafted to reflect and reinforce that we are all about serving you to take control of your business by empowering you for your future better life. This reaffirms that we are people’s Bank!